GTM · Writer · New York

Building things,
writing the rest down

Founding GTM at Shield Technology Partners. Previously Paycom. I build go-to-market systems by day and write poetry when the city gets quiet. This is where both lives live.

CurrentlyShield Technology Partners
Based inNew York, NY
FordhamClass of '25
Paul Ladouceur

01 — About

The short version

I operate at the intersection of sales and operations, building the systems and strategy that help technology companies go to market. My background spans SaaS sales development, legal and sales ops, and early-stage GTM buildout.

Right now I'm the founding GTM hire at Shield Technology Partners, a Thrive Holdings and ZBS-backed AI MSP roll-up, where I own go-to-market strategy and tooling across a portfolio of managed service providers.

Outside of work I write, I listen to a lot of music, and I believe the best personal brands are the ones that don't try too hard to be one.

SalesforceHubSpotSalesLoftOutreach.ioGongApolloPipeline StrategyCRM OpsCampaign Architecture
Eagle Scout — Boy Scouts of America

02 — Experience

Where I've worked

2025 — Present

Founding GTM Operations

Shield Technology Partners — NYC

First GTM hire at a Thrive/ZBS-backed AI MSP roll-up. Building go-to-market strategy, outbound campaign architecture, CRM operations, and sales enablement from scratch across portfolio companies.

Current Role
Jun 2024 — 2025

SDR → Account Executive

Paycom — NYC

Ranked 12/80 in first-year SDR ramp. 5-8 qualified meetings per week through targeted outbound to decision makers.

Aug 2023 — Dec 2024

Sales Development Intern

Cube.AI — NYC

GTM initiatives at a Sequoia-backed pre-seed startup. Cold calling, email outreach, social selling.

May — Aug 2023

Sales/Legal Ops & BD Intern

Norstella — Yardley, PA & London, UK

Built outreach lists, authored persona-specific messaging via HubSpot, synthesized competitive intel across 50+ entities, managed contract terms in Salesforce.

May 2025

B.S. Political Science, English Minor

Fordham University — Bronx, NY

Foundation in analytical writing, argumentation, and research.


03 — Projects

Selected work

01

Shield Ops Console

Browser-based tool that processes CRM exports and generates personalized multi-touch email campaigns via the Anthropic API.

Anthropic API · JavaScript · CSV
02

Portfolio GTM Buildout

Go-to-market strategy for two MSP portfolio companies, segmented by vertical and role with compliance messaging.

Apollo · HubSpot · Campaigns
03

Lost Deal Re-engagement

Strategic initiative to re-engage closed/lost CRM opportunities using targeted messaging and automated cadences.

CRM Ops · Segmentation · Cadences
04

ShieldPreview

Standalone campaign review tool for Apollo CSV uploads with browsing, filtering, and sharing.

HTML/JS · CSV Parsing · QA
04 — Writing

Words, when they come

Poetry

Your first poem goes here

Replace this placeholder with your work. Click to read the full piece.

When you're ready
Poetry

A second piece waiting

Write something on the train, at the bar, wherever it finds you. Put it here.

When you're ready
05 — Listening

What's on rotation

🎧
March 2026
Update this with your tracks
Swap these out monthly. What you're listening to says a lot.
  • Song TitleArtist
  • Song TitleArtist
  • Song TitleArtist
  • Song TitleArtist
  • Song TitleArtist
Open in Spotify →

06 — Life

Moments

Drop photos here
Events & travel
City life
Name them photo1.jpg etc
Add to your site folder
Redeploy on Netlify

Photos coming soon.

07 — Blog

Long-form


08 — Contact

Get in touch

Always open to conversations about GTM, rev ops, creative projects, or interesting problems. Reach out any time.

Emailpladouceur5@gmail.com Phone610-780-1344 LinkedInlinkedin.com/in/paulladouceur