GTM Operations & Business Development

Building the engine
behind revenue growth

Founding GTM at Shield Technology Partners. Previously driving pipeline at Paycom. I build go-to-market systems, sales infrastructure, and outbound strategy that turn early-stage chaos into repeatable growth.

Currently Shield Technology Partners
Based in New York, NY
Education Fordham University '25
Paul Ladouceur headshot
01

About

I operate at the intersection of sales and operations, building the systems and strategy that help technology companies go to market. My background spans SaaS sales development, legal and sales operations, and early-stage GTM buildout, giving me a cross-functional lens on how revenue actually gets generated.

Right now I'm the founding GTM hire at Shield Technology Partners, a Thrive Holdings and ZBS-backed AI MSP roll-up, where I'm responsible for go-to-market strategy and tooling across a portfolio of managed service providers. Before that, I cut my teeth in high-velocity outbound at Paycom, ranking in the top 15% of 80 SDRs during ramp.

I'm a Fordham grad, an Eagle Scout, and someone who believes the best GTM work happens when you understand the product, the customer, and the process deeply enough to connect all three.

Salesforce HubSpot SalesLoft Outreach.io Gong Apollo Pipeline Strategy CRM Operations Outbound Prospecting Campaign Architecture
Eagle Scout — Boy Scouts of America
02

Experience

2025 — Present

Founding GTM Operations

Shield Technology Partners — New York, NY

First GTM hire at a Thrive Holdings and ZBS-backed AI MSP roll-up. Building go-to-market strategy and tooling across a portfolio of managed service providers. Owning outbound campaign architecture, CRM operations, multi-touch email systems, and sales enablement infrastructure from scratch.

Current Role
Jun 2024 — 2025

SDR → Account Executive

Paycom — New York, NY

Ranked 12 out of 80 in first-year SDR ramp. Performed targeted outbound prospecting to decision makers, setting 5 to 8 qualified meetings per week. Personalized outreach to capture nuanced buying triggers and value propositions specific to each prospect.

Aug 2023 — Dec 2024

Sales Development Intern

Cube.AI — New York, NY

Collaborated with Stanford founders of a Sequoia Capital-backed pre-seed startup on GTM initiatives. Generated new business opportunities through cold calling, email outreach, social selling, and networking.

May — Aug 2023

Sales/Legal Operations & BD Intern

Norstella — Yardley, PA & London, UK

Built target client outreach lists and loaded into Salesforce for prospecting. Authored persona-specific messaging using HubSpot metrics. Synthesized competitive intelligence across 50+ market entities. Managed contract terms in Salesforce to support provisioning workflows.

May 2025

B.S. Political Science, English Minor

Fordham University — Bronx, NY

Bachelor of Science with a foundation in analytical writing, argumentation, and research methodology.

03

Selected Work

01

Shield Ops Console

Built a browser-based operations tool that processes CRM exports and generates personalized multi-touch email campaigns using the Anthropic API. Handles batch processing, rate limiting, and model optimization across portfolio MSP companies.

Anthropic API · JavaScript · CSV Processing
02

Portfolio GTM Buildout

Designed and executed go-to-market strategy for two MSP portfolio companies, segmenting campaigns by industry vertical and role with compliance messaging woven in across pharma, manufacturing, and financial services.

Apollo · HubSpot · Campaign Architecture
03

Lost Deal Re-engagement System

Introduced a strategic initiative to re-engage closed/lost opportunities from CRM data using targeted messaging and automated cadences, with a framework designed to scale across the full STP portfolio.

CRM Ops · Segmentation · Cadence Design
04

ShieldPreview Campaign Tool

Created a standalone campaign review interface that accepts Apollo CSV uploads and enables browsing, filtering, and sharing of generated outbound emails across teams.

HTML/JS · CSV Parsing · Campaign QA
04

Writing

Coming soon — thoughts on GTM strategy, early-stage operations, and building sales infrastructure from zero.

What "Founding GTM" Actually Means

The reality of being the first go-to-market hire at a backed startup, and why it's nothing like what the job description says.

Coming Soon
Re-engaging Lost Deals Without Being Annoying

A framework for turning closed/lost CRM data into a systematic re-engagement engine.

Coming Soon
Building Outbound Campaigns That Don't Read Like AI Wrote Them

Lessons from generating thousands of personalized emails and what actually gets replies.

Coming Soon
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Get in Touch

Always open to conversations about GTM strategy, revenue operations, or interesting problems in the MSP and SaaS space. Reach out any time.

Email pladouceur5@gmail.com Phone 610-780-1344 LinkedIn linkedin.com/in/paulladouceur